One person who could never find the watch he wanted, so he made it.
When I was a kid, my grandfather wore a watch he never set down. I was fascinated by it, but not for the reason you'd think. I was fascinated by the seconds in between: the gap between one tick and the next, the space where time is but nothing happens. Most people look at a watch to see the hour. I looked at one to see everything else.
I joined the military on a coin flip, it was between that and film school. In boot camp I broke my Fossil on the butt of my gun during training, and chose not to replace it. I liked the idea of keeping a reminder of the exact time my watch died.
That fascination never left. Then, February 2025: I was sitting at my desk, about to send my Omega in for service. I paused, and said it out loud — "Screw it. I'll just do it myself." Went full send that afternoon. Started designing. Refined it again. And again. Worked with a watch engineer on everything my skill set couldn't cover.
Every Mercier is designed by me, to the millimeter. Each case is serial-numbered on the back. Every detail is there with intent: a custom dial we couldn't buy off the shelf, a 2 o'clock pusher that isn't round — which meant engineering a welded sheath with its own gasket to keep the case waterproof. Nothing on this watch exists because it was easy.
The most dangerous road race on earth — a mountain circuit with no runoff, where riders survive by refusing to hesitate. Being willing to be afraid, and going anyway. That's what this watch is named after, and that's how this company gets built. Full send.
The Manx runs a Miyota 9122 automatic — reliable, honest, proven. Behind it, three custom Sellita-based movements are in development for future Mercier releases. Every Manx sold funds that work. You're not just buying watch Nº of 200 — you're underwriting the next movement.
This watch is for anyone who wants one. No waitlist games, no application, no flex culture. And when you order, you hear from me — not a support queue. Every order gets a personal call, text, or email. Every one. Then go wear it. Dings and scratches are proof, not damage — an older Mercier with a real patina is worth more than a factory-perfect one that never left the box.
We stand behind every piece
Wear it, live with it, decide
Each case serial-engraved · Edition 01
Veteran-owned, made with intent
The everyday luxury automatic watch at the center of it all, individually numbered, built to be lived in.